Why Is This My Favourite Music Video?
Firstly the music of this song is immensely addictive as the tune is very catchy and very easy to remember in fact the more you hear the song, the more it grows on you. The use of repetitive words in the chorus allows the listeners to sing along and even continue humming it forever.
The visuals used in this song are very appealing to the eyes of the target audience as it shows a very glamorous avatar of Jennifer Lopez. The clothes and the sets seem magnificent and out of this world. I think, personally, JLo still manages to look stunning even at this age and is equally as fun and youthful as today's youngsters; I guess she still has the ooomph factor!
The lyrics are parallel with the visuals to a certain extent because the lyrics are referring to the idea of partying and the visuals offers a collaboration of JLo, Pitbull and others having the time of their lives. The superb choreography goes hand in hands with the strong aggressive lyrics and beats of the songs.
Another element I like about this video is that it begins with JLo initially arriving at the venue of the party and the next minute we see the whole club dancing to her tunes. The cross cuts between her dancing and close ups of her lip-syncing provides a lot for the audience to watch and the fast edits builds up the pace of the song.
I think it is an excellent idea for the main vocalist to be part of the narrative as it shows the direct connection between the JLo as the vocalist and JLo as the performer which makes the video as pleasant to view as well as listen to.
