* iconic font used to build up a 'Brand.'
* dark theme.
* spotlight for evident artificial light.
* colours:blacks, pinks, reds - girly genre.
* each picture has a part of the lyrics.
* pictures of both vocalists in a glamarous avatar.
* images of the couple taken straight from the visuals of the song.
* iconic London locations relating back to the video.
* appealing to the eye as well as informative.
* lyrics accompanying the images.
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